Create Simbiosis
The role of Simbiosis is to connect marketing partners (i.e.; Client and Agency) that have the right chemistry to Create Simbiosis® and form mutually beneficial and long-term relationships.
Finding the chemistry to Create Simbiosis® includes:
- Business and/or marketing and communications objectives
- Marketing/media mix
- Budget commitment
- Category synergy
- Business/creative philosophy
- Geographic location
|
|
Agencies generate income in a variety of ways, the most common being:
- Organic growth: Leveraging your existing client relationships for program enhancements and/or new assignments.
- Prospecting: Proactive lead generation based on agency experience and key strengths.
- Competitive pitching: Taking part in an open agency review usually spearheaded by procurement and/or a consulting firm.
|
|
Read more...
|
|
|
Companies that recognize the Latino and Multicultural opportunity are at a turning point!
- Latinos are a Driving Force:
- The rise of the U.S.-born Latino (bi-cultural, bi-lingual and bi-cognizant).
- An intimate and unrelenting connection to our heritage and traditions.
- A natural connection to the practical and social implications of new technology.
- Ongoing commitment to companies and brands that support our causes.
- The power of the Latina consumer.
- The coming of age of Latino baby-boomers.
|
|
Read more...
|
|
|
|
|
|
Create Simbiosis
