Tony Dagnery: Founder and Management Consultant
Well-regarded, well-recognized and well-connected Tony has 20+ years of industry experience the majority being in the U.S. Hispanic market. Tony's work on the client side of the business includes tenures with luxury retailers Brooks Brothers and Tiffany & Co. On the agency side, Tony held key positions at Hispanic agencies such as Font & Vaamonde (Grey), The Bravo Group (Y&R) and SiboneyUSA (IPG).
Tony's work on the client side of the business includes tenures with luxury retailers Brooks Brothers and Tiffany & Co. On the agency side, Tony held key positions at Hispanic agencies such as Font & Vaamonde (Grey), The Bravo Group (Y&R) and SiboneyUSA (IPG). At Winglatino (Grey/WPP), Tony held the post of VP/Business Development. As an independent consultant, Tony has collaborated with Latino/Multicultural divisions of Arnold Worldwide and Young & Rubicam as well as highly-regarded independent firms such as Act-é Marketing Solutions and VanguardComm. Tony's diverse skill set includes Business Development, Account Management, Public Relations, Strategic Planning, Professional Development and Operations. In his career, Tony has managed domestic and international brands such as Army, Coca-Cola, Montgomery Ward, USPS, Mott's, Pep Boys, Whitehall-Robins (now Wyeth), Chase, Merck & Co., U.S. Bank, Goya Foods and BP. He is a graduate of Rutgers University in New Brunswick, NJ and holds a BA in Human Communication with a concentration in Advertising and Public Relations.
Victor Garriga: Creative Consultant
Victor Garriga: Creative ConsultantVictor is a world-class creative talent with over 15 years of experience in Creative Services and Business Development working for U.S. and International firms. Victor's talent and vision goes beyond the traditional Creative Director role. An Art Director by training, Victor is first and foremost a strategist with a keen eye for transforming business and consumer insights into relevant, memorable and results-driven campaigns. His analytic nature allows him to assess, critique and judge messaging and make recommendations on what will work and what won't. An invaluable quality Victor brings to the table is experience in developing campaigns from a holistic cross-cultural perspective incorporating key U.S. demographic segments such as Hispanic, Asian, African-American and LGBTQ.
Victor has created campaigns and has collaborated in new business pitches in the U.S. via a variety of prestigious agencies, both multinationals and independent. At Young & Rubicam he developed a General market, English-language campaign for Philip Morris USA. Also at Y&R, Victor held the position of Creative Supervisor at The Bravo Group (Hispanic unit of Y&R) and created work for clients such as AT&T, Kraft Foods, Miller Brewing Company, Sears and USPS (United States Postal Service). Other agencies where Victor has left his mark include GlobalHue (IPG) and Prime Access where clients included Merck & Co., Visa, Verizon Wireless and American Express. For Prime Access, Victor was responsible for an award-winning campaign on behalf of Merck's Propecia, a brand Victor has worked on twice in his career for two different agencies. At Prime Access he also collaborated on Vytorin, Gardasil and Isentress.
Internationally, Victor's credentials include Sony, Levi's and the Tourist Office of Spain. Victor holds a BA in Communications and Advertising from the prestigious Design School Llotja in Barcelona and a BA in Psychology from the Central University of Barcelona. He is fully trilingual in English, Spanish and German.