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Tactic / Securing the Meeting
Nurturing a prospect/lead. Goya was looking to change their General market agency and wanted a Latino-focused agency as their AOR for English-language as well as Spanish-language work.  The Agency nurtured the opportunity for several months, truly partnering with the Client and guiding them through all phases of the agency search.  The Agency really treated the Prospect like a Client from the get-go.

Tactic / Securing the Meeting
Leveraging an industry relationship. Via a referral to the Client by an industry colleague handling Allianz Life in the Multicultural space, an introduction was set up and a credentials / business opportunity meeting was conducted in the company’s HQ in Minneapolis.

Tactic / Securing the Meeting
Networking. Attended Multicultural marketing conference looking for potential prospects (major recognizable brands).  Via a series of informal conversations and interviews with the Client, the Agency assessed IBM’s opportunity and extended an invitation to meet key members of the Account, Strategic and Creative teams.  A credentials presentation that included the staff's collective knowledge and experience in the Technology space, won the Agency an integrated Branding and Public Relations assignment.