Well-regarded, well-recognized and well-connected Tony has 20+ years of industry experience the majority being in the U.S. Hispanic market. Tony's work on the client side of the business includes tenures with luxury retailers Brooks Brothers and Tiffany & Co. On the agency side, Tony held key positions at Hispanic agencies such as Font & Vaamonde (Grey), The Bravo Group (Y&R) and SiboneyUSA (IPG).]]>
Partnered with DM division of parent agency to win car insurance assignment aimed at Latinos.
Smirnoff Ice (Diageo North America)
Uncovered insights about SI's unique position in the competitive beer category. Latino branding & promotional assignment.
Concerta (McNeil Consumer & Specialty Pharmaceuticals)
Presented plan for conducting Advisory Board Panel meetings to gain insights into ADHD among Latino youth.
In combo with Atlanta regional office of parent company, developed an insightful and relevant Multicultural campaign to brand the city of Atlanta.
Eli Lilly (Humalog)
A highly strategic platform that tapped into unique consumer and category insights led to this win. Latino assignment.
MLB (World Baseball Classic)
Collaborated with General market and Multicultural partners and pitched the passion and cultural relevancy for baseball among Latinos.
GPTMC (Greater Philadelphia Tourism Marketing Corporation)
Prospected client and won assignments on behalf of two different agencies. Latino and Multicultural markets.
Playtex Infant Care
Presented digital opportunity within the U.S. Latina segment and won social marketing assignment.
Food & Beverage: Veryfine (now Sunny Delight), Unilever/Bestfoods (Hellmann's Mayonnaise), Mott's (Clamato), Coca-Cola North America (Coca Cola Classic, Fanta, Manzana Mia), Perdue, Campbell Soup Company, Nestle (Nestle Waters).
Financial Services: JP Morgan Chase, H&R Block, U.S. Bank, Visa, Merrill Lynch.
Spirits / Alcoholic Beverages: Smirnoff Ice (Diageo North America), Miller Brewing Company (Miller Lite), Diageo Portfolio of Brands (Diageo North America), La Benedicta (Beer from the Dominican Republic), Heineken.
QSR / Fast Food: Burger King, Quiznos, Jack 'n the Box.
Luxury Goods: Brooks Brothers, Tiffany & Co.
Retail: Montgomery Ward, AmPm (BP).
Non-profit: American Liver Foundation, American Legacy Foundation, New York Wildlife Conservation Society.
Government: United States Army Recruiting Command (USAREC), United States Postal Service (USPS).